Creating social media graphics is a big part in your creative entrepreneur process. You write a blog post and then you need social media graphics. You created a new product and now you need a graphic to promote it and so on.
When you create social media graphics it's easy to make a few mistakes and trust me, I made these mistakes too when I first started creating graphics for social media.
Here are 3 Mistakes People Make When Creating Social Media Graphics (+ How to Avoid Them!):
Mistake # 1: Your brand is nonexistent.
When you use inconsistent fonts and colors on all of your designs, it confuses your audience.
Choose one font for your heading, one font for your subheading and one font for your body text.
Choose 3-6 colors for your color palette. You will need one light color, one mid tone color and one dark color for your color palette to look professional.
My new course Consistent Canva is a step-by-step program that will help you boost your brand and stand out in a crowded market in 30 days or less. If you don't have a brand or you've been DIY'ing for a while but are not quite in love with what you have, this course will help you with everything you need to create designs that you love.
Here's an example of the process that you'll go through during the course:
And just remember, Branding is what people say about you when you're not in the room. So, let's make a good first impression! Okay?
Mistake # 2: You use too many different templates.
Canva is a great tool for creating pretty templates, but when you choose too many different types of templates or the wrong size for the platform that you are posting on, your social media posts will not look professional.
When you use the same template for all of your blog posts for example, your audience will begin to recognize you AND your brand.
If you're going to post on instagram choose the social media size, if you're posting on facebook choose the facebook size and so on.
Once you have the right size also use the same template for those posts.
Canva regularly updates their sizes for posts, and you can hover over each to see what the sizes are too! See below:
Consistent Canva teaches you how to make templates so that you can save time. No more recreating something each time you need a new graphic.
For example here are a few before and now designs from some of my Consistent Canva students:
See the consistency and cohesiveness in the afters? You too can do this!
Mistake #3: You have no accountability and feel all over the place with your designs.
Creating social media graphics shouldn't be hard and it is something that you should enjoy when you're ramping up a new post or insert-your-awesome-item-here!
Instead of beating yourself up about how things should or shouldn't look when you're creating designs, you can enroll in my Consistent Canva: Collective Bundle. This program bundle includes accountability through support and feedback on every post in our private Facebook group.
Creating social media graphics shouldn't be difficult, luckily I'm here to help!
You can also work with me 1-on-1, click here to learn more!
Hopefully these tips will help you create better social media graphics and how to fix these mistakes that I see quite often!