When I first started to create designs for my website, I was spending way too much time (that I care to admit) in programs like photoshop and was tired of googling how to do something. I was amazed how fast the programs changed in a few years after not using them regularly. I kept thinking to myself, "This should not be this hard, all I want to do is fill-in-the-blank."
I was so happy when I found Canva because it was perfect for what I needed for creating designs plus it was easy to use.
Want to get started with Canva? Here's my Free Canva Class that you can jump into and learn everything you know about getting started with Canva.
After using Canva for a few months I started to notice how even though I had "pretty looking designs", they didn't go together and were disorganized. My designs were all over the place, different sizes, colors, fonts and they did not represent me. I realized that this was because my brand was nonexistent. Having a degree in Art and Psychology with a background in marketing I knew what I needed to change. I created a mood board, implemented basic design principles, color psychology and created my individual style guide. My style guide is essential for my brand so that I can now create consistent designs. But why is branding so important when it comes to creating designs?
Here are 4 reasons why Branding is Essential for Creating Consistent Designs:
1. Branding helps you learn about your goals.
Branding is not just about how well your colors and fonts go together, it's also about how you want your brand to look and feel. When you know how you want you brand to look and feel, you learn what your goals are and where you're going. Tweet that! 💬
Creating a mood board is a great way to pull all of your images together. You can easily create a mood board in Canva by using a grid or by creating a Pinterest board and pinning images that attract your eye, are inspiring to you, appeal to your audience and ultimately make you feel good when you look at them.
2. Branding gives you a foundation to work with.
Building your brand vision gives you a firm foundation. You know which colors, fonts, imagery style, and design elements to use. Your individualized style guide helps you and your brand stay focused and organized.
3. Branding helps you create intentional designs and saves you time.
When you have a brand, you are not only able to create consistent designs but you are also able to be intentional with your posts, whether this is on social media, your website, your shop or current project. Being intentional is more important than just throwing something together. You are now able to save time when you create your designs!
4. Branding builds awareness and engagement.
When you utilize your style guide to create designs your audience will not only recognize you but they will recognize your brand as well. This is great for social proof. It's a win-win!
Want to get started with Canva? Jump into my Free Canva Class and learn everything you need to know about getting started with Canva.
Here is my own before and now visual example of WHY branding is essential for creating consistent designs.
Do you see the cohesiveness and the consistency? My designs are now branded, they take minutes not hours to recreate and they stand out in a crowded market. I love it when people say things like, "I recognized your branding on Instagram from pinning your content on Pinterest."
Hearing things like that makes me want to walk around like this:
Over the next few days, I'm going to be telling you about a program that I've been putting together to help you with creating a brand for your blog/small biz or current project.