3 Mistakes People Make When Creating Opt-ins (+ How to Avoid Them)

When you start to create opt-ins for your blog or creative business, it's easy to make a few mistakes. Let's be honest, everyone says that you NEED an opt-in but no one really explains why, how, and where to create one.

These are 3 mistakes that I made when I first started creating opt-ins for my website and I want to help you learn how to avoid them. 

Prefer to listen to this post instead? 

5 Creative Opt-in Ideas to Grow Your List (+ FREE Cheatsheet)

If you are a small business owner then you have most likely heard that you need an opt-in to grow your list. But what exactly is an opt-in? An opt-in is anything that you give someone in exchange for their email address. Other names for opt-ins include; freebie, content upgrade, opt-in gift, trigger, and lead magnet. The goal of an opt-in is to provide a solution to one problem. By creating opt-ins you will build trust, humanize your brand and in return grow your email list.

Struggling with what kind of opt-in to create for your small business?

Here are 5 Creative Opt-In Ideas:

How to Create a Checklist in Canva (with Video Training + Checklists)

Creating a checklist is a great way to grow your email list. Checklists also come in handy if you would like to provide someone with a breakdown on how to do something.

You can create checklists in a few programs like word, apple pages, InDesign and etc but I personally like to create my checklists in Canva.

You can watch the video training below on How to Create a Checklist in Canva: